Selected work, 2022 — 2026
चित्रशाला
Work
Every project is pinned up the way I’d pin it in the studio: one key image, the wordmark, and the colours we argued about for weeks. These are self-initiated concept projects; the brands are imagined.

TANPURA
०१
Tanpura Records
Identity · Album art direction
2025
A classical-music label wanted to feel collectible, not dusty. We built a type-led identity around the tanpura's long neck and a palette lifted from eighteenth-century court portraits.

Gundalao
०२
Gundalao Hotels
Brand system · Wayfinding
2024
A lakeside heritage hotel reopened after a long restoration. The system borrows the barge's canopy arches for signage, keycards, menus and a custom numeral set.

फुलझड़ी
०३
Phuljhadi Sweets
Festive packaging · Diwali
2023
A Diwali gift range for a ninety-year-old mithai shop: twelve boxes that open like palace doors, foiled in gold and lit by painted fireworks.

Bani & Co.
०४
Bani & Co. Jewellers
Identity · Campaign
2026
A third-generation jeweller's first campaign. We cast their pieces into miniature-style portraits and let the famous Bani Thani profile become the monogram.

Chitthi
०५
Chitthi Stationers
Identity · Packaging
2026
A letterpress studio in Jaipur wanted people to write letters again. We built a stationery range around the painted love letters of Rajput courts.

The Offering
०६
The Offering Journal
Editorial design · Art direction
2022
A twice-yearly journal on craft and ritual. We designed the masthead, page system and covers, and art-directed its first four issues.
