All work
०५
Identity · Packaging
2026
Chitthi Stationers
A letterpress studio in Jaipur wanted people to write letters again. We built a stationery range around the painted love letters of Rajput courts.
Client
Chitthi Stationers
Role
Identity, stationery range, retail display
Year
2026
Outcome
Their wedding invitation orders doubled in the first season.
The brief
Chitthi prints on hand-fed letterpress machines that are older than the owners. They wanted a brand that made writing a letter feel like an occasion.
The approach
We based the range on the letters exchanged in Kishangarh paintings: folded, sealed and carried by a messenger. Every envelope has a painted liner and a wax-seal colour chosen for the season.
The outcome
Their wedding invitation orders doubled in the first season.
2×
wedding invitation orders in season one
40
papers tested for the range
1
love-letter alphabet, drawn by hand
Credits
Letterpress: Chitthi’s own workshop · Paper: handmade in Sanganer · Calligraphy: the studio
