All work
०४
Identity · Campaign
2026
Bani & Co. Jewellers
A third-generation jeweller's first campaign. We cast their pieces into miniature-style portraits and let the famous Bani Thani profile become the monogram.
Client
Bani & Co. Jewellers
Role
Identity, campaign art direction, lookbook
Year
2026
Outcome
The lookbook became the store's best-selling item at the counter.
The brief
Bani & Co. had never advertised. Their customers came through family recommendations, and the new generation running the shop wanted to reach people who had never heard of them.
The approach
We commissioned new miniature-style portraits of their pieces worn by real customers, painted in the Kishangarh manner with the long eye and arched brow.
A profile as a monogram
The shop’s name comes from Bani Thani, so we traced her famous profile into a single-line mark that now sits on every box, tag and receipt.
The outcome
The lookbook became the store's best-selling item at the counter.
24
miniature-style portraits
3rd
generation, and their first campaign
#1
seller at the counter: the lookbook
Credits
Jewellery photography: Kabir Rao · Styling: Aanya Kapoor · Retouching: the studio
